Some of the work on this page is covered by a non-disclosure agreement with Smoothops Consulting and their end clients. Client names, specific data structures, and business details are not disclosed. This is not just a legal requirement. It reflects how I approach every engagement. Client data stays private. Always.
How Smoothops Consulting delivers enterprise automation to their clients without touching the backend themselves
Most businesses at a certain size have the same problem. The data exists. The tools exist. But nobody connected them properly, and now the team is the connection layer.
The Engagement
Smoothops Consulting is the globally #2 ranked Notion consultancy in the world. Tim Jeffries, the founder, is ranked among the top Notion consultants globally. The clients Smoothops works with are serious operations: real data, real workflows, real consequences when something breaks.
Tim brought me in as his backend automation specialist. I do not run discovery calls. I do not manage client relationships. I own the technical layer. Tim and his team own everything else. When an engagement needs automation infrastructure built properly, that work comes to me.
The two projects below represent what that looks like in practice. The details that can be shared are here. The rest stays confidential.
Enterprise CRM to Notion Sync
One of Smoothops' clients runs their entire business pipeline through Attio, a modern CRM built for venture-backed companies and high-growth teams. Their operational data lived in Attio. Their workflows and knowledge base lived in Notion. The two did not talk to each other. At the scale this client operates, that was a real problem.
This was not a basic webhook that pushes a record from one tool to another. The sync handles every real-world scenario that comes up when two enterprise tools are connected at volume: bulk edits queued so nothing gets dropped, deduplication built into the core logic so nothing ever duplicates, idempotency so if the same event fires twice nothing breaks or corrupts.
Attio stores metadata as multi-select fields. In Notion, these map to relational database entries. Each tag is a linked record in a separate Notion database with its own properties. File attachments sync across too. VC pipeline stages, deal metadata, and contact classifications are all preserved and structured correctly.
The end result is a Notion workspace that reflects the CRM in real time, with no manual input, no reconciliation work, and no data drift.
Before and After: Project 01
Multi-Database Hotel Operations System
The second project was a different kind of complexity. A hospitality client had data spread across bookings, venues, customers, contacts, and revenue figures. Multiple tools, multiple spreadsheets, no connection between any of them. Decisions were being made on incomplete pictures.
The brief was to bring all of it into Notion, keep it synced, and make it useful. Nine separate Notion databases, all relational. A booking links to a customer. A customer links to a venue. A venue links to revenue records. The whole operation becomes one connected system, not nine separate spreadsheets.
Notion AI sits on top of this data. Because everything is structured, relational, and consistently formatted, it can actually work with it. Analysing revenue patterns, surfacing booking trends, helping the team ask questions of their own operation without exporting anything to a spreadsheet.
Nine databases. All relational. All synced. All live.
Before and After: Project 02
The Ongoing Relationship
I have been Smoothops' backend automation specialist since late 2025. Tim Jeffries runs one of the most rigorous Notion consultancies in the world. The standard he holds for client deliverables is high. That has pushed the quality of everything I build.
Four projects delivered publicly. More that cannot be described here. What I can say is that the engagement is ongoing, the scope keeps growing, and the bar does not drop.
If you are a consultancy or agency looking for a backend specialist to own the technical layer of your client work, this is exactly what that arrangement looks like. That is the white-label model. Read how it works for agencies.
"The backend work Abhiman delivers is exactly what our clients need. Production-grade, reliable, and built to a standard that reflects well on us. He owns the technical layer completely. I don't have to think about it."